You'd be surprised at how many website owners know nothing about who may be visiting their website.
Ask any retail merchant and they will tell you how important it is know about the people visiting their store.  Why do they visit?  Where are they coming from?  What products do they look at?  Your website is the same.
	In order to properly understand your target audience and encourage traffic to your website, it is important that you analyze the traffic that you are receiving.  To help our clients take intelligent control of their web presence we utilize a tool called StatCounter, which not only tells you how many hits you are receiving, but where they have come from, how long they visited, how many pages they visited, which keywords they used to find you, etc.

For a complete list of StatCounter features, click here