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The internet is a fluid medium, with
an audience that expects frequent
changes and updates. Your site will
fare better on the search engines if
it is updated frequently due to the
relevant and up-to-date nature of
the content that it provides. In
other words a well orchestrated web
marketing program includes regular
updates. Here are some things you
may choose to keep updated,
depending on the nature of your
business: |
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News: Many businesses are
choosing (wisely so) to keep a blog
of daily and weekly business
happenings and developments. You
could also post press releases on
your website on a regular basis. |
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Maintenance Packages
Here at JAG we offer website
maintenance packages, tailored to
your convenience. You can either
pay as you go or you can choose a
monthly or annual program in which
you purchase a block of hours to be
used as you choose.
Our pre-paid maintenance
programs are paid in blocks
of time, which never expire.
There is no minimum charge.
If we do a 10 minute update
then 10 minutes is deducted
from your remaining time. |
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New products: When new
products arrive put them on your
website in a highly visible way, and
keep them updated |
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Available inventory: Perhaps
you want to provide information on
current inventory, such as in
automotive or real estate sales. |
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Event announcements: If you
are having an event you can use your
website to post the details for
customers who may call in or need a
place to go to view details of
upcoming events that you are
offering or involved in. |
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Monthly specials: This is a
great way to drive traffic to your
website, by offering a website only
special on a monthly basis. |
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These are just a few ideas, there
are undoubtedly more that we will be
able to come up with when we sit
down for a consultation. Of course
the nature of your business will
determine the nature of the updates
that you need.
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